Promoting your website
A website can be one of the most effective marketing tools available
for promoting your business.
However, the website itself
must be promoted to attract visitors who may become potential customers.
Traditional methods for promoting your website
♦
Verbally tell people about your website
♦
Display your website address on everything you own that could be
viewed by the general public
•letterheads
•business cards
•print ads
•brochures
•your E-mail signature
•your vehicles
•company promotional items
Search engines
Your website will not immediately
appear in the search engines. It can take many months to be listed.
Search engine listings depend on a number of factors, many of them out
of our control. Many of the search engines will automatically list
your site and categorize it according to its content. It is important
to make sure the site is designed to make it easy for the search engines to
list. I do that for you.
Other methods for getting website traffic
-
Sponsored links: Many search
engines offer paid ad space
-
Pay per click advertising
-
Linking with related sites: An
effective way to route visitors to your site.
- Submission services: Companies that will submit your site
automatically to many search engines
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